How Video Marketing Will Transform Your Business & Get You More SalesMar 17, 2023
Want to know the 6 steps to running a successful online funnel that sells so you can run things more on autopilot + make sure you're delivering 100% value 100% of the time?
In this post, I'll share how I've built out mine.
Where I'm getting tagged in posts daily thanking me for the value I provide.
#1 Start With Your Product, Not An Experiment
In this space, I teach visibility strategies to get seen more online + on-stage. This can be through Podcasts, Summits, TEDx, etc.
#2 Create The Opt In
My opt in rocks.
I get asked how I built it all the time.
When I first released it, it went viral.
People got so excited to take it, find their result + share it online.
Your opt in is the first taste.
This is the next step in your funnel because this is the other side of the bridge.
You've built the first with the product, now the second will be the opt in.
Your opt in needs to be unusual, intriguing + exciting.
My opt in for the Visibility Lounge is The Hollywood'preneur Quiz.
By using my unique background to create 4 very different entrepreneur personality types related to the film industry is...
Don't worry, if you're a health coach + wondering how you could ever possibly beat all of the health opt ins out there, you absolutely can.
Let's say you teach mindset, diet + workouts through a 6 week group coaching program.
And let's say that program helps stress-addicted single moms lock in a health-centered daily routine they can maintain with minimal sacrifice.
Awesome! You've done your homework so far by identifying your product + what result it gives your clients.
For the opt in, you need to give them a piece of what you do that will look different + exciting for them.
Knowing your ideal client, they're insanely busy. They don't have time to read an e-book, book a strategy call or watch a masterclass.
But they just might give you their phone number because that's the easiest way to reach them.
So your opt in could be a free 14 day text series where you cheerlead them every morning + give them a 5 minute stress-relieving exercise to do that day.
It's not fun to put together a powerful email sequence most of the time.
#4 Use A Tripwire
#5 Use A Software That Does It For You
To recap, there are 5 basic steps to building a successful funnel that sells...starting with your product, creating a killer opt in, shaping out an email sequence, injecting a tripwire + using an all-in-one software.
Comment below: What piece of your funnel are your feeling stuck on? Did this bring you any clarity?
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