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THE VISIBILITY BLOG

Getting seen, featured + on stage.

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My Best Business Tools of 2020

 

What better way to wrap things up for 2020 than to talk about what works?

And I'm specifically talking about software.

I think finding tools to run our businesses more effectively are on the TOP of our Christmas list, right?

In this post, I'll show you the top tools + softwares I used in 2020 to make things run more efficiently.

Ready?

 


 
And before we dive in, I highly recommend taking my Streamline Masterclass so you can learn how to condense your business into an all-in-one platform!! Take the class here.

An oldie, but a goodie!

This is the software I've used the past 2 years to keep all of my revenue-generating items organized.

It currently hosts my:

  • Website
  • Blog
  • Funnels
  • Opt Ins
  • Email List
  • Email Sequences
  • Affiliates
  • Products {courses, membership, programs}
  • Payment collections

I've appreciated Kajabi so much for keeping everything in one place - as I all too clearly remember the nightmare it was before...

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The Top Visibility Ideas That My Students Used To Succeed In 2020!

 
 
 
This week is going to be a little bit different.
 
Because I can talk all day long about visibility + publicity strategies, but if you don't see it working for others too...
 
What's the point?
 
In today’s blog, I've polled my Visibility Lounge members to see exactly which strategies have worked best for them in 2020.
 
 

And before we dive in, I highly recommend taking my Streamline Masterclass so you can learn how to condense your business into an all-in-one platform!! Take the class here.

 

CASE STUDY #1 - Robyn Marie

 

Name: Robyn Marie

Website: www.bodzii.com

Specialty: CEO + Nutrition Leader

Robyn joined the lounge a few months ago + jumped right in. She identified her mission statement, message, brand colors + shot her brand video all in just a few months.

She's also became a contributor on Medium.com {read once of her articles here}, rocked...

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My Most Successful Blog Process + How I Drive Traffic!

 
 
 
I get a lot of questions about how I've set up my blogging process - and especially how I drive traffic!
 
Because, as we all know, it doesn't matter HOW much content you're creating if it isn't converting to subscribers and customers!
 
But this is where a lot of us get stuck spinning our wheels.
 
So whether you've never posted a blog before or are looking for a way to make the process even more successful...
 
In today’s blog, I’m going to show you my process + how I drive lot so traffic to each blog post!
 
 

And before we dive in, I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

 

Getting Started With Your Blogging Process 

 

If you've decided to either start or continue with blogging, congrats!

A lot of people say that...

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Creating Social Media Content Categories For Batching {aka scheduling in advance!}

 

Sometimes, creating social media content can feel really confusing.

What should I be posting?

What will my audience like to see?

How do I stay consistent with what I'm talking about AND regular posting?

Getting more focus when it comes to sourcing your social media topics can really help your creative + productive process.

In this post, I'll show you how to create social media content categories to soar your creativity, engage your audience + set your posts to schedule in advance.

Ready?

 


And before we dive in, if you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

 

WHAT IS A CONTENT CATEGORY?

 

You may already know this, but a content category is very much like a theme or a business pillar.

It's something you talk about often in your zone of...

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Why You Need To Know The Difference Between Visibility + Publicity So You Don't Make These Classic Mistakes!

 

There's a huge difference between visibility + publicity.

And if you're still blissfully unaware of the difference...

You could be suffering from sporadic social media, unfocused publicity campaigns + even total avoidance of the whole thing altogether.

In this post, I'll show you the difference so you can understand how the flow is SUPPOSED to work + you can make your visibility + publicity strategies work together for the best end result.

Ready?

 


And before we dive in, if you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

 

The Top 3 Mistakes You May Have Fallen Into

 

First, I want to cover what may have already happened in your world due to not knowing the difference between visibility + publicity.

And, if you have made any of these, please...

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Breaking The Visibility Dome {aka automatic failure mechanism}

 
 
 
Today is going to be radically different from what I normally talk about.
 
I know I normally talk about the strategies of visibility + publicity, but today I felt convicted to talk to you more about the internal struggles behind visibility.
 
Because, that's the heart behind success or failure.
 
Sometimes we can have all the strategies in the world, but we're still feeling stuck.
 
So whether you've had a great 6 months but are feeling stagnant, or if you're still struggling to put yourself out there...
 
In today’s blog, I’m going to focus on showing you how to deal with + overcome these struggles. Because I've 100% been there!
 
 

And before we dive in, I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

 

Why Is There A Stop Gap With Putting...

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How To Build A Media List For Publicity Submissions

 
Whenever I start with a new client, I always want to see their media list.
 
{This is the list of podcasts, stages, publications, tv that they want to be featured in.}
 
Nine times out of ten it's either non-existent or it's a hot mess.
 
And I know normally you'd have to pay hundreds, if not thousands, for a program or a PR coach to show you how to do this...
 
But in today’s blog, I’m going to show you exactly how to get started now so you can dominate your publicity goals.
 
 

And before we dive in, I highly grabbing taking my Podcast Pitch Template so you can see some example pitches!! Grab it here.

 

How To Get Started With A Media List

 

There are lots of terms for this, but I like to call it a media list.

All it is is a list of places you'd like to be featured.

I recommend starting this list in a project management software like Asana, Trello or Clickup.

It makes...

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Adding An Affiliate Income Stream To Your Business

 
In a perfect world, our business would blow up in the first 2 days and we’ll never have to worry about money again.
 
Ha.
 
But I honestly do think, in our heart of hearts, we hope it will be true.
 
What usually happens is we’re at month 6, 12 or 24...and still not generating enough revue to offset our expenses. Definitely not enough to enjoy life in any, way, shape or form.
 
But what if it didn’t have to be that way?
 
In today’s blog, I’m going to break down how to build an affiliate revenue stream that can pay for your virtual assistant, ad spend or even a new vehicle!
 
 

And before we dive in, I highly recommend taking my How To Build Your Membership In An Hour Masterclass so you can see my affiliate funnel in action!! Take the class here.

 

Decide On Your Affiliate Product

 

The first thing you'll need to do is decide which product...

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Exploding Your Marketing {and Sales} with Pinterest

 

Over the last year, I've made a total 180 switch of how I used to do marketing.

After so many years of doing the same ol' thing with promoting on social media channels, I wasn't getting the results I was looking for.

My email growth was very sporadic + I knew I wanted something that was relatively hands free but consistently brought me in subscribers + sales.

In this post, I'll show you how my switch to Pinterest changed the game for me + can do the same for you.

Ready?

 


And before we dive in, I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

 

Why I Moved To Pinterest

 

If you're anything like me, you have a podcast, possibly a YouTube channel + you livestream once a week or so.

You're used to the rhythm of graphics creation + being sure to post your new content to Facebook, Instagram, Twitter +...

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How To Look Like You're Everywhere While Taking A Vacation

 

Sick of seeing your peers seeming like they're everywhere?

In this post, I'll share my tips for looking like you're all over the internet - when you're actually only working a few hours each week on content creation.

These are my secret strategies that have helped me work MUCH less harder + a lot smarter.

Also known as simplifying your visibility plan!

Ready?

 


And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.


 

The Struggle Is Real

 

Right now, your schedule may look like this: 

  • Coaching Calls
  • Client Calls
  • Posting Daily on Instagram, Facebook, LinkedIn
  • Livestream whenever you can
  • Schedule some pins on Pinterest
  • Work on the backend of your biz...emails, funnels, sales calls, product delivery

It can be really tedious, right?

It feels like you're never getting ahead. And, even worse, it's...

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