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THE VISIBILITY BLOG

Getting seen, featured + on stage.

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Stepping From 6 To 7 Figures with Ellen Yin

 
 

Today, we're going to chat with a friend of mine. I love her willingness to learn + help other people succeed.

ABOUT ELLEN

A self-described accidental entrepreneur, she landed her first client a month into the job search and decided she'd never submit another resume again. Ellen profitably bootstrapped her business growth, scaling that initial $300 client project into 7 figures in revenue; a milestone only 2% of female founders ever achieve, and one that feels especially momentous as a first-generation Asian American.

To date, Ellen has served over 7,000 entrepreneurs and brands through her online courses + marketing agency services. Her online membership teaches solopreneurs who offer clients services how to make their first $10K month - without a large audience or posting every day.

Click here to check out my episode on Ellen's Cubicle To CEO Podcast!

PIVOTING INTO COURSES

Now, courses are Ellen's main stream of income.

Michelle: This is where...

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5 Ways To Inject Press Into Your Daily Social Media Plan

 
 

Welcome back!

I'm happy you're here + grateful you're taking the time to listen/read. Remember to subscribe to the podcast right here.

Today, we're going to be talking about 5 ways to inject press into your daily social media plan.

I'm going to share what I've been implementing over the last year + what I've encouraged my clients to start doing!

My goal is to help you find a simple solution!

If you have a friend who needs Press SOS, share this page!

And if you haven't taken the Visibility + Publicity video series, take that right here.

IS THERE CONGRUENCY + COLOR?

It's so important to integrate color psychology into your brand + social media presence.

For every client, no matter if they're just starting out or are million-dollar earners, I made them go through the same steps.

I'm moderating in Clubhouse rooms every day because color psychology is the basic building block for their website, social + press page.

These are the three things hosts, editors + publicists look...

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Becoming A Person Of Value {While Running A 7 Figure Business} - John Lee Dumas Interview

 
 

Welcome to the new season of The Visible Entrepreneur Podcast! If you aren't subscribed already, do that right here :)

Let's talk this season about what successful entrepreneurs are doing as their main traffic + income generators!

We're kicking off the season with podcast legend John Lee Dumas of Entrepreneurs On Fire!

With over 1 million monthly listeners and 7 figures of annual revenue, JLD is helping entrepreneurs spread virtual fire in their businesses.

JLD's book is available for order right now!

Click here to enter the giveaway of his new book, The Uncommon Path To Common Success! {be sure to tag us on Instagram @visibilityvixen @johnleedumas}

 

If you’re ready to jump into visibility, watch the "Podcast, Stages, and Publications" masterclass here!  

 

IN-DEPTH VIEW OF WHAT YOUR LIFE HAS LOOKED LIKE:

Launched podcast in 2012 to be the first daily podcast interviewing entrepreneurs.

JLD: 100 million listeners, 1.4 million monthly...

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My Best Business Tools of 2020

 
 

What better way to wrap things up for 2020 than to talk about what works?

And I'm specifically talking about software.

I think finding tools to run our businesses more effectively are on the TOP of our Christmas list, right?

In this post, I'll show you the top tools + softwares I used in 2020 to make things run more efficiently.

Ready?

 


 
And before we dive in, I highly recommend taking my Streamline Masterclass so you can learn how to condense your business into an all-in-one platform!! Take the class here.

An oldie, but a goodie!

This is the software I've used the past 2 years to keep all of my revenue-generating items organized.

It currently hosts my:

  • Website
  • Blog
  • Funnels
  • Opt Ins
  • Email List
  • Email Sequences
  • Affiliates
  • Products {courses, membership, programs}
  • Payment collections

I've appreciated Kajabi so much for keeping everything in one place - as I all too clearly remember the nightmare it was...

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The Top Visibility Ideas That My Students Used To Succeed In 2020!

 
 
 
 
This week is going to be a little bit different.
 
Because I can talk all day long about visibility + publicity strategies, but if you don't see it working for others too...
 
What's the point?
 
In today’s blog, I've polled my Visibility Lounge members to see exactly which strategies have worked best for them in 2020.
 
 

And before we dive in, I highly recommend taking my Streamline Masterclass so you can learn how to condense your business into an all-in-one platform!! Take the class here.

 

CASE STUDY #1 - Robyn Marie

 

Name: Robyn Marie

Website: www.bodzii.com

Specialty: CEO + Nutrition Leader

Robyn joined the lounge a few months ago + jumped right in. She identified her mission statement, message, brand colors + shot her brand video all in just a few months.

She's also became a contributor on Medium.com {read once of her articles here},...

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My Most Successful Blog Process + How I Drive Traffic!

 
 
 
 
I get a lot of questions about how I've set up my blogging process - and especially how I drive traffic!
 
Because, as we all know, it doesn't matter HOW much content you're creating if it isn't converting to subscribers and customers!
 
But this is where a lot of us get stuck spinning our wheels.
 
So whether you've never posted a blog before or are looking for a way to make the process even more successful...
 
In today’s blog, I’m going to show you my process + how I drive lot so traffic to each blog post!
 
 

And before we dive in, I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

 

Getting Started With Your Blogging Process 

 

If you've decided to either start or continue with blogging, congrats!

A lot of people say that...

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Creating Social Media Content Categories For Batching {aka scheduling in advance!}

 
 

Sometimes, creating social media content can feel really confusing.

What should I be posting?

What will my audience like to see?

How do I stay consistent with what I'm talking about AND regular posting?

Getting more focus when it comes to sourcing your social media topics can really help your creative + productive process.

In this post, I'll show you how to create social media content categories to soar your creativity, engage your audience + set your posts to schedule in advance.

Ready?

 


And before we dive in, if you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

 

WHAT IS A CONTENT CATEGORY?

 

You may already know this, but a content category is very much like a theme or a business pillar.

It's something you talk about often in your zone...

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Why You Need To Know The Difference Between Visibility + Publicity So You Don't Make These Classic Mistakes!

 
 

There's a huge difference between visibility + publicity.

And if you're still blissfully unaware of the difference...

You could be suffering from sporadic social media, unfocused publicity campaigns + even total avoidance of the whole thing altogether.

In this post, I'll show you the difference so you can understand how the flow is SUPPOSED to work + you can make your visibility + publicity strategies work together for the best end result.

Ready?

 


And before we dive in, if you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

 

The Top 3 Mistakes You May Have Fallen Into

 

First, I want to cover what may have already happened in your world due to not knowing the difference between visibility + publicity.

And, if you have made any of these,...

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Breaking The Visibility Dome {aka automatic failure mechanism}

 
 
 
 
Today is going to be radically different from what I normally talk about.
 
I know I normally talk about the strategies of visibility + publicity, but today I felt convicted to talk to you more about the internal struggles behind visibility.
 
Because, that's the heart behind success or failure.
 
Sometimes we can have all the strategies in the world, but we're still feeling stuck.
 
So whether you've had a great 6 months but are feeling stagnant, or if you're still struggling to put yourself out there...
 
In today’s blog, I’m going to focus on showing you how to deal with + overcome these struggles. Because I've 100% been there!
 
 

And before we dive in, I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

 

Why Is There A Stop Gap With...

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How To Build A Media List For Publicity Submissions

 
 
Whenever I start with a new client, I always want to see their media list.
 
{This is the list of podcasts, stages, publications, tv that they want to be featured in.}
 
Nine times out of ten it's either non-existent or it's a hot mess.
 
And I know normally you'd have to pay hundreds, if not thousands, for a program or a PR coach to show you how to do this...
 
But in today’s blog, I’m going to show you exactly how to get started now so you can dominate your publicity goals.
 
 

And before we dive in, I highly grabbing taking my Podcast Pitch Template so you can see some example pitches!! Grab it here.

 

How To Get Started With A Media List

 

There are lots of terms for this, but I like to call it a media list.

All it is is a list of places you'd like to be featured.

I recommend starting this list in a project management software like Asana, Trello or Clickup.

...

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