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THE VISIBILITY BLOG

Getting seen, featured + on stage.

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How To Build a Successful Press Page That Gets You Booked

 

Want to know how to create a press page that works wonders?

You don't need to wonder about what a press page is + how to create one anymore! 

Everyone is talking media kits, but the truth? They don't even get opened by editors anymore!

A Press Page is where it's at...so let me show you how to build one.

Just like a brand video, a press page is essential in the online space!

Ready?

 


And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes  here.

 

What's a Press Page?

A press page is a simple web page that showcases all of your strengths and why YOU should be the trusted expert for whatever publicity feature you're submitting for.

Back in the day, we used to create "resumes" for Directors, Actors, Producers, etc.

So, when I came into entrepreneurship, I started with a Brand Video + was trying to figure out how to bring...

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How To Start Time Blocking Your Visibility Strategy

productivity visibility Jul 23, 2020
 

Want to know how I simplified my business visibility strategy with time blocking?

In this post, I'll take you through the concept that took me years to learn {and very few people are doing!}.

You don't need to keep feeling frustrated about your lack of visibility! It's very easy to inject a successful routine with time blocking.

This is one of my secret strategies that has helped me to minimize my visibility work hours, maximize my content's reach + free up a ton of my time.

Ready?

 


And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes  here.

 

1. Decide On Your Visibility Vehicle

 

A Visibility Vehicle™ is a term I brought to the online space to describe your primary content channel. 

Will you choose a blog, podcast, YouTube channel or livestreaming show?

These are all amazing options for you to...

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WHAT TO DO TO KEEP YOUR PUBLICITY GROWING!

pr publicity May 18, 2020
 

Want to know the third batch of tips to start taking action with your publicity plan?

In this post, I'll continue with even more publicity tips to help you succeed {and ones no one else is doing!}.

These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more.

Ready?

 


And before we dive in, I highly recommend taking my Hollywood'preneur Quiz so you can identify your unique personality type + the visibility/publicity strategy that should go along with it!! Take the quiz here.

 

1. Celebrate The Win!!

 

You've been steadily submitting over the past week, so you should have heard back from one or two features by now.

Congrats!!!

But what do you do now? The answer is to promote it everywhere!

Here are some ideas:

  • Your email list
  • Instagram
  • Instagram Stories
  • LinkedIn
  • Facebook Page
  • Facebook Profile
  • Facebook Group
  • Twitter

...

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Tips For Launching Your Publicity Plan

pr publicity visibility May 12, 2020
 

Want to know the second batch of tips to start taking action with your publicity plan?

In this post, I'll continue with even more publicity tips to help you succeed {and ones no one else is doing!}.

These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more.

Ready?

 


And before we dive in, I highly recommend taking my Hollywood'preneur Quiz so you can identify your unique personality type + the visibility/publicity strategy that should go along with it!! Take the quiz here.

 

1. Research The Features 

 

It’s easy to list your dream features, but actually doing the research? Much harder. 

It's time to set yourself apart by putting the work in.

The good news? So few do it that it becomes even easier to land it!

I want you to take the list of features you did last week {with tips 1-5} + start finding contact...

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WHERE TO GET STARTED WITH YOUR PUBLICITY PLAN

Uncategorized May 11, 2020
 

Want to know the first 5 tips to get started with for your publicity plan?

In this post, I'll get you started with the best ones {and ones no one else is doing!}.

These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more.

Ready?

 


And before we dive in, I highly recommend taking my Hollywood'preneur Quiz so you can identify your unique personality type + the visibility/publicity strategy that should go along with it!! Take the quiz here.

 

1. List Your Goals

 
Without a target to aim for, you’ll miss every time. It’s vital to start with figuring out why publicity is one of your goals.
 
Is it to increase your credibility? Make you more of a name in your industry? Up your following?
 
Remember, publicity is all about raising awareness. It’s not an overnight fame maker.
 
BUT, with a great, consistent plan, you...
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HOW TO GET NEW MEMBERS INTO YOUR MEMBERSHIP EVERY SINGLE WEEK

membership Apr 27, 2020
 

In this blog, I'm going to walk you through how I attract new members into my membership site every single week.

With these 3 simple strategies, I have brought in new members and they STAY!!

Let's dive in.

{if you're ready to launch a membership - or want to get it to grow faster - check out my new program MASTER YOUR MEMBERSHIP}

THE BACKSTORY

I've had my membership, The Visibility Lounge, for about 2 years. And I wasn't an overnight success story.

NOPE. Not one of those people who took a magical program and POOF had 300 members, was a "six figure earner" and living my best life.

And honestly? I don't think that expectation is very realistic. It's extremely rare.

I've had to bootstrap, experiment and figure out what truly works for building an engaged and successful membership. It hasn't been easy, but sticking to my gut and ignoring all of the advice out there has produced incredible results. 

Here's just a few...

  • My usual state for members leaving each month is...
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HOW TO PIVOT FROM PUBLIC SPEAKING TO PODCAST GUESTING

 

Want to know the pivot your public speaking career to podcast guesting so you can keep growing your visibility + publicity even if you're stuck at home?

In this post, I'll share exactly how to do it.

Ready?

 


Before we dive in, you may want to grab my Podcast Pitch Template so you can get started getting booked! Do that here.

 


 

1. Know The Stats

 
 We all know public speaking has a crazy amount of value. Delivering live from stage has a huge effect on conversions, so you know you'll be adding 5-10% to your email list + 2-5% to your client roster.
 
But is it the same with podcast guesting?
 
I've gathered some statistics so you can understand the value of podcast guesting and see how it can be the perfect platform for you during this time of transition.
  
Let's prove this is the right audience base for you:
 
  • There are over 850,000 active podcasts
  • Over 30 million podcast episodes to listen...
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5 TOOLS TO RUN YOUR ONLINE BIZ FOR JUST $197/MONTH

 

I don't know about you, but throughout the first year of my business - I tried every single system out there.

Wordpress, Squarespace, domain hosts, design softwares, payment tools, online course hosts, social media schedulers, Dropbox...you name it, I had it. And, for awhile, it's easy to just charge it to your credit card + think, "This isn't a problem! In a few months I'll be making more money + won't have to think about it!". Then, a year later, you're in tears trying to pay off all the debt you've racked up.

I told you I've been there ;)

I want to save you time + more importantly, I want to save you money.

So, from the gal who has done it ALL, let me break down for you the 5 top tools I now use to run my business that cost me $197/mo. {I'll detail what I USED to use + pay in another blog post}.

 


KAJABI


Some of my students had mentioned Kajabi in the past, but I didn't really understand who they were or how they could solve any of my problems. 

I was in Coeur...

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PUBLIC SPEAKING: HOW TO START GETTING IN FRONT OF CROWDS

 

Want to know the how to start getting in front of crowds so you can become a public speaker and build your speaking reel?

In this post, I'll share exactly how to do it.

Ready?

 


 

Before we dive in, you should register for my free masterclass where I'll share my top secret strategies to help you book TEDx by summer!

 


 

1. Nail Down Your Unique Topic

 
 
Most public speakers don't get booked because their topic is nowhere near unique enough.
 
"How To Get Healthy", "How To Grow Your Social Media", "How I Overcame Addiction".
 
We have to stand out more.
 
The best way to do that is 3x your title.
 
Let's use the "How To Grow Your Social Media" example.
 
It's very easy, just do something like this:
 
  • More specific: How To 10x Your Social Media
  • More specific: How To 10x Your Instagram Following
  • More specific: How To 10x Your Instagram Following With 5 Minute A Day...
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10 STEPS TO BECOMING A PUBLIC SPEAKER

 

Want to know the top 10 steps to becoming a public speaker so you can start getting on stages and get more eyeballs on your business?

In this post, I'll share how I've done just that.

Where I'm on multiple stages every year, including TEDx.

Ready?

 


And before we dive in, I highly recommend registering for my Stage By Summer Masterclass so you can hit the TEDx stage by this summer! Sign up here.

 

1. Know Your Story 

 
When you're on stage...whether it's for an event, retreat, presentation or TEDx talk, it's important to know your stories. {more on discovering your signature speech here.}
 
Because, depending on the topic, you'll be utilizing the one perfect for the occasion.
 
And if you don't know your key stories on lock, the audience will have a hard time embracing what you're introducing.
 
Whether it's a new belief, pattern, philosophy or habit - your audience needs a story to fully understand it.
...
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