THE VISIBILITY BLOG

There's a huge difference between visibility + publicity.

And if you're still blissfully unaware of the difference...

You could be suffering from sporadic social media, unfocused publicity campaigns + even total avoidance of the whole thing altogether.

In this post, I'll show you the difference so you can understand how the flow is SUPPOSED to work + you can make your visibility + publicity strategies work together for the best end result.

Ready?

And before we dive in, if you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

---

 

First, I want to cover what may have already happened in your world due to not knowing the difference between visibility + publicity.

And, if you have made any of these, please...

There are lots of terms for this, but I like to call it a media list.

All it is is a list of places you'd like to be featured.

I recommend starting this list in a project management software like Asana, Trello or Clickup.

It makes...

The first thing you'll need to do is decide which product...

Over the last year, I've made a total 180 switch of how I used to do marketing.

After so many years of doing the same ol' thing with promoting on social media channels, I wasn't getting the results I was looking for.

My email growth was very sporadic + I knew I wanted something that was relatively hands free but consistently brought me in subscribers + sales.

In this post, I'll show you how my switch to Pinterest changed the game for me + can do the same for you.

Ready?

And before we dive in, I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

---

 

If you're anything like me, you have a podcast, possibly a YouTube channel + you livestream once a week or so.

You're used to the rhythm of graphics creation + being sure to post your new content to Facebook, Instagram, Twitter +...

Sick of seeing your peers seeming like they're everywhere?

In this post, I'll share my tips for looking like you're all over the internet - when you're actually only working a few hours each week on content creation.

These are my secret strategies that have helped me work MUCH less harder + a lot smarter.

Also known as simplifying your visibility plan!

Ready?

And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.

The Struggle Is Real

Right now, your schedule may look like this: 

• Coaching Calls
• Client Calls
• Posting Daily on Instagram, Facebook, LinkedIn
• Livestream whenever you can
• Schedule some pins on Pinterest
• Work on the backend of your biz...emails, funnels, sales calls, product delivery

It can be really tedious, right?

It feels like you're never getting ahead. And, even worse, it's...

I've gotten so many question about brand videos!

First of all, what exactly is a brand video?

A brand video is a 2-5 minute video that showcases who you are, what your business is about, who you help + hopefully? where you give to make the world a better place.

In this post, I'll share my tips for creating a killer brand video so you can turn your traffic into raving fans.

And remember, every step you take in your visibility is another step towards lasting impact + wealth.

Ready?

And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.

---

 

Believe it or not, brand videos were non-existent when I launched my business in 2016.

But, coming from a Hollywood background, this what what I knew how to do.

I had grown up editing promo reel for my Dad, my actor...

Want to know how to create a press page that works wonders?

You don't need to wonder about what a press page is + how to create one anymore! 

Everyone is talking media kits, but the truth? They don't even get opened by editors anymore!

A Press Page is where it's at...so let me show you how to build one.

Just like a brand video, a press page is essential in the online space!

Ready?

What's a Press Page?

A press page is a simple web page that showcases all of your strengths and why YOU should be the trusted expert for whatever publicity feature you're submitting for.

Back in the day, we used to create "resumes" for Directors, Actors, Producers, etc.

So, when I came into entrepreneurship, I started with a Brand Video + was trying to figure out how to bring...

Want to know how I simplified my business visibility strategy with time blocking?

In this post, I'll take you through the concept that took me years to learn {and very few people are doing!}.

You don't need to keep feeling frustrated about your lack of visibility! It's very easy to inject a successful routine with time blocking.

This is one of my secret strategies that has helped me to minimize my visibility work hours, maximize my content's reach + free up a ton of my time.

Ready?

1. Decide On Your Visibility Vehicle

A Visibility Vehicle™ is a term I brought to the online space to describe your primary content channel. 

Will you choose a blog, podcast, YouTube channel or livestreaming show?

These are all amazing options for you to...

Want to know the second batch of tips to start taking action with your publicity plan?

In this post, I'll continue with even more publicity tips to help you succeed {and ones no one else is doing!}.

These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more.

Ready?

1. Research The Features 

It’s easy to list your dream features, but actually doing the research? Much harder. 

It's time to set yourself apart by putting the work in.

The good news? So few do it that it becomes even easier to land it!

I want you to take the list of features you did last week {with tips 1-5} + start finding contact...