Why You Need To Know The Difference Between Visibility + Publicity So You Don't Make These Classic Mistakes!

There's a huge difference between visibility + publicity.

And if you're still blissfully unaware of the difference...

You could be suffering from sporadic social media, unfocused publicity campaigns + even total avoidance of the whole thing altogether.

In this post, I'll show you the difference so you can understand how the flow is SUPPOSED to work + you can make your visibility + publicity strategies work together for the best end result.

Ready?

And before we dive in, if you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

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First, I want to cover what may have already happened in your world due to not knowing the difference between visibility + publicity.

And, if you have made any of these, please don't beat yourself up!

It's ridiculously common + very easy to fix.

Let me show you...

#1 "I'm just posting everywhere I can + occasionally landing press. I'm staying afloat."

This is the "survival mode" strategy.

Usually, these brands are exhausted from working IN their business, so visibility + publicity tend to simmer on the back burner.

Social media posts are random + inconsistent.

So the following isn't really growing in any significant way + engagement is zero.

Then any hope for booking podcasts, stages or publications is pretty far off.

Maybe one podcast every quarter, but nothing steady.

And I hear over + over their frustrations of WHY they're so tired, fighting for sales + not gaining any traction in being known as the go-to expert in their field.

#2 "It's all about landing press, so I don't focus my time anywhere else."

A few years ago, it became the "cool" thing to get publicity.

Certain programs were released, affiliates promoted them everywhere + entrepreneurs across the world fell into the trap of thinking booking publicity would solve all of their problems.

Thousands of dollars later + 10 features down the road, they were MISERABLE + so frustrated because it didn't boost their bank account.

The sad thing is that then they gave up on the whole thing. 

Visibility + publicity were given the finger, so most of these students kept limping along, thinking their marketing would be stuck in neutral forever.

#3 "I have a great business + visibility plan. Features will just find me!"

This usually comes from entrepreneurs who follow coaches + gurus who appear to have features magically fall into their lap. And students. And followers.

{can you tell I'm not a unicorn? lol}

So they've been taught false confidence + that visibility is "all that matters". 

Then, even if they're the most AMAZING coach in the world, they usually come to me because they want the next step + can't book features.

So I have to show them how to position themselves in the market + start pitching.

Because sales + visibility are GREAT, but book publishers don't care about that. Neither do huge publications like Entrepreneur.

I could go on + on.

Is there one you specifically relate to? Let me know in the comments below.

And now, let's move forward to understanding the big difference between visibility + publicity so these mistakes never happen again.

But it did.

VISIBILITY IS THE MARKETING STRATEGY YOU HAVE IN PLACE TO TURN ORGANIC OUTREACH INTO WEBSITE TRAFFIC, SUBSCRIBERS + CUSTOMERS.

Does that make sense?

Pretty much whatever you're doing online to get people to your website + offers.

This could be:

• Blogging
• Podcasting
• Livestreaming
• Video
• Social Media
• Summits

Visibility needs to be specifically about converting traffic because this is how you make money!!

And it HAS to come before publicity because there's no point in how much exposure you're getting if it doesn't translate into revenue, right?

So that's why I start all of my students + clients with visibility.

You need clear branding, on fire messaging, a high-converting funnel + a solid visibility strategy in place before you even think about stepping into publicity.

If you're ready for the next step of your career, join a community of 100+ entrepreneurs who are taking action with their visibility + seeing huge results! Join here.

Comment below: Which mistakes have you made + what's your plan now to fix it? ⤵️