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THE VISIBILITY BLOG

Getting seen, featured + on stage.

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Why You Need To Know The Difference Between Visibility + Publicity So You Don't Make These Classic Mistakes!

 

There's a huge difference between visibility + publicity.

And if you're still blissfully unaware of the difference...

You could be suffering from sporadic social media, unfocused publicity campaigns + even total avoidance of the whole thing altogether.

In this post, I'll show you the difference so you can understand how the flow is SUPPOSED to work + you can make your visibility + publicity strategies work together for the best end result.

Ready?

 


And before we dive in, if you're someone struggling with your visibility + publicity, know that you're not alone. The good news? I've figured out a system that WORKS. I'll show you every single step for FREE in the video training series! Get started here.

 

The Top 3 Mistakes You May Have Fallen Into

 

First, I want to cover what may have already happened in your world due to not knowing the difference between visibility + publicity.

And, if you have made any of these, please...

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How To Build A Media List For Publicity Submissions

 
Whenever I start with a new client, I always want to see their media list.
 
{This is the list of podcasts, stages, publications, tv that they want to be featured in.}
 
Nine times out of ten it's either non-existent or it's a hot mess.
 
And I know normally you'd have to pay hundreds, if not thousands, for a program or a PR coach to show you how to do this...
 
But in today’s blog, I’m going to show you exactly how to get started now so you can dominate your publicity goals.
 
 

And before we dive in, I highly grabbing taking my Podcast Pitch Template so you can see some example pitches!! Grab it here.

 

How To Get Started With A Media List

 

There are lots of terms for this, but I like to call it a media list.

All it is is a list of places you'd like to be featured.

I recommend starting this list in a project management software like Asana, Trello or Clickup.

It makes...

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Creating A Brand Video That Will Attract Customers + Publicity

 

I've gotten so many question about brand videos!

First of all, what exactly is a brand video?

A brand video is a 2-5 minute video that showcases who you are, what your business is about, who you help + hopefully? where you give to make the world a better place.

In this post, I'll share my tips for creating a killer brand video so you can turn your traffic into raving fans.

And remember, every step you take in your visibility is another step towards lasting impact + wealth.

Ready?

 


And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.

 

How I Discovered Brand Video creation

 

Believe it or not, brand videos were non-existent when I launched my business in 2016.

But, coming from a Hollywood background, this what what I knew how to do.

I had grown up editing promo reel for my Dad, my actor...

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How To Build a Successful Press Page That Gets You Booked

 

Want to know how to create a press page that works wonders?

You don't need to wonder about what a press page is + how to create one anymore! 

Everyone is talking media kits, but the truth? They don't even get opened by editors anymore!

A Press Page is where it's at...so let me show you how to build one.

Just like a brand video, a press page is essential in the online space!

Ready?

 


And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes  here.

 

What's a Press Page?

A press page is a simple web page that showcases all of your strengths and why YOU should be the trusted expert for whatever publicity feature you're submitting for.

Back in the day, we used to create "resumes" for Directors, Actors, Producers, etc.

So, when I came into entrepreneurship, I started with a Brand Video + was trying to figure out how to bring...

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WHAT TO DO TO KEEP YOUR PUBLICITY GROWING!

pr publicity May 18, 2020
 

Want to know the third batch of tips to start taking action with your publicity plan?

In this post, I'll continue with even more publicity tips to help you succeed {and ones no one else is doing!}.

These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more.

Ready?

 


And before we dive in, I highly recommend taking my Hollywood'preneur Quiz so you can identify your unique personality type + the visibility/publicity strategy that should go along with it!! Take the quiz here.

 

1. Celebrate The Win!!

 

You've been steadily submitting over the past week, so you should have heard back from one or two features by now.

Congrats!!!

But what do you do now? The answer is to promote it everywhere!

Here are some ideas:

  • Your email list
  • Instagram
  • Instagram Stories
  • LinkedIn
  • Facebook Page
  • Facebook Profile
  • Facebook Group
  • Twitter

...

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Tips For Launching Your Publicity Plan

pr publicity visibility May 12, 2020
 

Want to know the second batch of tips to start taking action with your publicity plan?

In this post, I'll continue with even more publicity tips to help you succeed {and ones no one else is doing!}.

These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more.

Ready?

 


And before we dive in, I highly recommend taking my Hollywood'preneur Quiz so you can identify your unique personality type + the visibility/publicity strategy that should go along with it!! Take the quiz here.

 

1. Research The Features 

 

It’s easy to list your dream features, but actually doing the research? Much harder. 

It's time to set yourself apart by putting the work in.

The good news? So few do it that it becomes even easier to land it!

I want you to take the list of features you did last week {with tips 1-5} + start finding contact...

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HOW TO PIVOT FROM PUBLIC SPEAKING TO PODCAST GUESTING

 

Want to know the pivot your public speaking career to podcast guesting so you can keep growing your visibility + publicity even if you're stuck at home?

In this post, I'll share exactly how to do it.

Ready?

 


Before we dive in, you may want to grab my Podcast Pitch Template so you can get started getting booked! Do that here.

 


 

1. Know The Stats

 
 We all know public speaking has a crazy amount of value. Delivering live from stage has a huge effect on conversions, so you know you'll be adding 5-10% to your email list + 2-5% to your client roster.
 
But is it the same with podcast guesting?
 
I've gathered some statistics so you can understand the value of podcast guesting and see how it can be the perfect platform for you during this time of transition.
  
Let's prove this is the right audience base for you:
 
  • There are over 850,000 active podcasts
  • Over 30 million podcast episodes to listen...
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PUBLIC SPEAKING: HOW TO START GETTING IN FRONT OF CROWDS

 

Want to know the how to start getting in front of crowds so you can become a public speaker and build your speaking reel?

In this post, I'll share exactly how to do it.

Ready?

 


 

Before we dive in, you should register for my free masterclass where I'll share my top secret strategies to help you book TEDx by summer!

 


 

1. Nail Down Your Unique Topic

 
 
Most public speakers don't get booked because their topic is nowhere near unique enough.
 
"How To Get Healthy", "How To Grow Your Social Media", "How I Overcame Addiction".
 
We have to stand out more.
 
The best way to do that is 3x your title.
 
Let's use the "How To Grow Your Social Media" example.
 
It's very easy, just do something like this:
 
  • More specific: How To 10x Your Social Media
  • More specific: How To 10x Your Instagram Following
  • More specific: How To 10x Your Instagram Following With 5 Minute A Day...
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10 STEPS TO BECOMING A PUBLIC SPEAKER

 

Want to know the top 10 steps to becoming a public speaker so you can start getting on stages and get more eyeballs on your business?

In this post, I'll share how I've done just that.

Where I'm on multiple stages every year, including TEDx.

Ready?

 


And before we dive in, I highly recommend registering for my Stage By Summer Masterclass so you can hit the TEDx stage by this summer! Sign up here.

 

1. Know Your Story 

 
When you're on stage...whether it's for an event, retreat, presentation or TEDx talk, it's important to know your stories. {more on discovering your signature speech here.}
 
Because, depending on the topic, you'll be utilizing the one perfect for the occasion.
 
And if you don't know your key stories on lock, the audience will have a hard time embracing what you're introducing.
 
Whether it's a new belief, pattern, philosophy or habit - your audience needs a story to fully understand it.
...
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PUBLIC SPEAKING: HOW TO DISCOVER YOUR SIGNATURE SPEECH

 

Want to know the way to find your signature speech so you feel more confident submitting? 

In this post, I'll share how I discovered mine.

Where I'm able to book speeches very easily because I know exactly what I'm offering as well as exactly what it will give my audience.

Ready?

 


 

And to put a cherry on top, you should register for my free masterclass where I'll share my top secret public speaking strategies to help you book TEDx by summer!

 


 

1. Find Your Speaking Style.

 
You are unlike anyone else. I know you've heard this, but you need to really step into it to become a public speaker. 
 
The biggest objection I hear when it comes to getting on stage is, "What can I give that will actually be unique? I'll sound like everyone else!".
 
It can be really terrifying - especially if you're watching the TEDx channel on YouTube and start getting more and more doubtful of your talents.
...
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