Creating A Brand Video That Will Attract Customers + PublicityAug 10, 2020
I've gotten so many question about brand videos!
First of all, what exactly is a brand video?
A brand video is a 2-5 minute video that showcases who you are, what your business is about, who you help + hopefully? where you give to make the world a better place.
In this post, I'll share my tips for creating a killer brand video so you can turn your traffic into raving fans.
And remember, every step you take in your visibility is another step towards lasting impact + wealth.
And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.
How I Discovered Brand Video creation
Believe it or not, brand videos were non-existent when I launched my business in 2016.
But, coming from a Hollywood background, this what what I knew how to do.
I had grown up editing promo reel for my Dad, my actor friends, even producers.
So, when I got started with Visibility Vixen, I knew a Brand Video would be a great way to showcase myself + be able to stand out online.I cut together my 2 minute brand video.
- My story
- My background
- What my company was about
- Who I served
- What I'd accomplished
I started sending it out with my Press Page...to podcasts, speaking gigs, publications.
And I started getting replies!
I got customers directly from the video.
I got booked on tons of podcasts + even huge features like Good Morning La La Land.
I was amazed that one video could do so much for my business.
What If I'm Already Successful?
A lot of entrepreneurs don't take advantage of a Brand Video because they're already making money.My response?
- Your existing customers will LOVE seeing it. They'll feel so much more allegiance to you.
- Podcast Hosts usually take the time to watch it + will book you more quickly.
- Stages. Even if you've never been on stage before, seeing you speak in your Brand Video will eliminate any objections to booking you directly.
- Publications. Editors LOVE a good story. And, usually after seeing your video, they will already know the hook they want to write about.
Brand Videos are an amazing way to elevate your brand into even more opportunities.
But it can also take an absolute "nobody" + put them on the map.
To sum up? Brand Videos can be magic for anyone.
How Do I Create One?
A Brand Video does take a little bit of time, so prepare to spend at least 10 hours on it.
It can be a challenging hurdle - it does take a lot of guts to get on camera like this - but it is 100% worth it.
#1. WRITE OUT YOUR SCRIPT
Talk about who you are.
Make your history/story applicable tot he transformation you help your clients achieve.
Your client needs to see themselves in your story.
Also talk about who you help, how you help them + how you serve in your business.
Huge bonus if you share where you give. Highlight the foundation. This will really inspire your people.
Be sure to time yourself speaking this out.
Aim for 2-3 minutes.
Remember to keep a natural rhythm. Don't rush yourself.
#2. RECORD + EDIT IT
No, you don't have to memorize.
You can easily use a teleprompter!
Or you can do it as audio-only.
Either way, I like to take advantage of B-Roll in editing.
This means footage of you living your life. On a coaching call, at a coffee shop, going on a walk.
You can weave this into the video throughout in editing so if feels very natural.
You'll notice in my Brand Video that I do speak the entire thing to camera, but I have lots of B-Roll.
This helps keep people's attention + really help them understand the different sides of me.
When it comes to editing, I don't want you to stress about it too much.
If it's not your strong suit, hire it out!
Don't let this be your biggest hurdle.
I've found great editors on Fiverr, so feel free to outsource this part if it's stressful.
You did it!! Now what?
I want you to post that video everywhere you can.
Add it to your Press Page, your homepage, your social media channels.
People are going to be so excited to see this share from you.
And, even though your #1 goal may be publicity, this video will really help you acquire clients as well.
I like to amp up my existing audience for its release.
Let your subscribers know it's coming.
Post glimpses on social media.
You can absolutely make this into an exciting event!
And, when you release it, encourage them to share!
To recap, a Brand Video is a powerful way to spread your message + help you book more publicity features. And today I covered why you should have one, how to create it + how to announce its release to the public.
If you're ready for the next step of your career, grab the Podcast Template so you can start pitching to podcasts asap! Grab it here.