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THE VISIBILITY BLOG

Getting seen, featured + on stage.

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Breaking The Visibility Dome {aka automatic failure mechanism}

 
 
 
Today is going to be radically different from what I normally talk about.
 
I know I normally talk about the strategies of visibility + publicity, but today I felt convicted to talk to you more about the internal struggles behind visibility.
 
Because, that's the heart behind success or failure.
 
Sometimes we can have all the strategies in the world, but we're still feeling stuck.
 
So whether you've had a great 6 months but are feeling stagnant, or if you're still struggling to put yourself out there...
 
In today’s blog, I’m going to focus on showing you how to deal with + overcome these struggles. Because I've 100% been there!
 
 

And before we dive in, I highly recommend taking my How To Build Your Membership In An Hour Masterclass so you can see my affiliate funnel in action!! Take the class here.

 

Why Is There A Stop Gap With Putting Ourselves Out...

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How To Build A Media List For Publicity Submissions

 
Whenever I start with a new client, I always want to see their media list.
 
{This is the list of podcasts, stages, publications, tv that they want to be featured in.}
 
Nine times out of ten it's either non-existent or it's a hot mess.
 
And I know normally you'd have to pay hundreds, if not thousands, for a program or a PR coach to show you how to do this...
 
But in today’s blog, I’m going to show you exactly how to get started now so you can dominate your publicity goals.
 
 

And before we dive in, I highly grabbing taking my Podcast Pitch Template so you can see some example pitches!! Grab it here.

 

How To Get Started With A Media List

 

There are lots of terms for this, but I like to call it a media list.

All it is is a list of places you'd like to be featured.

I recommend starting this list in a project management software like Asana, Trello or Clickup.

It makes...

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Adding An Affiliate Income Stream To Your Business

 
In a perfect world, our business would blow up in the first 2 days and we’ll never have to worry about money again.
 
Ha.
 
But I honestly do think, in our heart of hearts, we hope it will be true.
 
What usually happens is we’re at month 6, 12 or 24...and still not generating enough revue to offset our expenses. Definitely not enough to enjoy life in any, way, shape or form.
 
But what if it didn’t have to be that way?
 
In today’s blog, I’m going to break down how to build an affiliate revenue stream that can pay for your virtual assistant, ad spend or even a new vehicle!
 
 

And before we dive in, I highly recommend taking my How To Build Your Membership In An Hour Masterclass so you can see my affiliate funnel in action!! Take the class here.

 

Decide On Your Affiliate Product

 

The first thing you'll need to do is decide which product...

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Exploding Your Marketing {and Sales} with Pinterest

 

Over the last year, I've made a total 180 switch of how I used to do marketing.

After so many years of doing the same ol' thing with promoting on social media channels, I wasn't getting the results I was looking for.

My email growth was very sporadic + I knew I wanted something that was relatively hands free but consistently brought me in subscribers + sales.

In this post, I'll show you how my switch to Pinterest changed the game for me + can do the same for you.

Ready?

 


And before we dive in, I highly recommend taking my FREE 90 Day Visibility Plan Workshop so you can learn how to create your Visibility Plan step by step!! Take the class here.

 

Why I Moved To Pinterest

 

If you're anything like me, you have a podcast, possibly a YouTube channel + you livestream once a week or so.

You're used to the rhythm of graphics creation + being sure to post your new content to Facebook, Instagram, Twitter +...

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How To Look Like You're Everywhere While Taking A Vacation

 

Sick of seeing your peers seeming like they're everywhere?

In this post, I'll share my tips for looking like you're all over the internet - when you're actually only working a few hours each week on content creation.

These are my secret strategies that have helped me work MUCH less harder + a lot smarter.

Also known as simplifying your visibility plan!

Ready?

 


And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.


 

The Struggle Is Real

 

Right now, your schedule may look like this: 

  • Coaching Calls
  • Client Calls
  • Posting Daily on Instagram, Facebook, LinkedIn
  • Livestream whenever you can
  • Schedule some pins on Pinterest
  • Work on the backend of your biz...emails, funnels, sales calls, product delivery

It can be really tedious, right?

It feels like you're never getting ahead. And, even worse, it's...

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Creating A Brand Video That Will Attract Customers + Publicity

 

I've gotten so many question about brand videos!

First of all, what exactly is a brand video?

A brand video is a 2-5 minute video that showcases who you are, what your business is about, who you help + hopefully? where you give to make the world a better place.

In this post, I'll share my tips for creating a killer brand video so you can turn your traffic into raving fans.

And remember, every step you take in your visibility is another step towards lasting impact + wealth.

Ready?

 


And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes here.

 

How I Discovered Brand Video creation

 

Believe it or not, brand videos were non-existent when I launched my business in 2016.

But, coming from a Hollywood background, this what what I knew how to do.

I had grown up editing promo reel for my Dad, my actor...

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How To Build a Successful Press Page That Gets You Booked

 

Want to know how to create a press page that works wonders?

You don't need to wonder about what a press page is + how to create one anymore! 

Everyone is talking media kits, but the truth? They don't even get opened by editors anymore!

A Press Page is where it's at...so let me show you how to build one.

Just like a brand video, a press page is essential in the online space!

Ready?

 


And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes  here.

 

What's a Press Page?

A press page is a simple web page that showcases all of your strengths and why YOU should be the trusted expert for whatever publicity feature you're submitting for.

Back in the day, we used to create "resumes" for Directors, Actors, Producers, etc.

So, when I came into entrepreneurship, I started with a Brand Video + was trying to figure out how to bring...

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How To Start Time Blocking Your Visibility Strategy

productivity visibility Jul 23, 2020
 

Want to know how I simplified my business visibility strategy with time blocking?

In this post, I'll take you through the concept that took me years to learn {and very few people are doing!}.

You don't need to keep feeling frustrated about your lack of visibility! It's very easy to inject a successful routine with time blocking.

This is one of my secret strategies that has helped me to minimize my visibility work hours, maximize my content's reach + free up a ton of my time.

Ready?

 


And before we dive in, I highly recommend taking my FREE Video Training series so you can learn how to create your Visibility Plan step by step!! Take the classes  here.

 

1. Decide On Your Visibility Vehicle

 

A Visibility Vehicle™ is a term I brought to the online space to describe your primary content channel. 

Will you choose a blog, podcast, YouTube channel or livestreaming show?

These are all amazing options for you to...

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WHAT TO DO TO KEEP YOUR PUBLICITY GROWING!

pr publicity May 18, 2020
 

Want to know the third batch of tips to start taking action with your publicity plan?

In this post, I'll continue with even more publicity tips to help you succeed {and ones no one else is doing!}.

These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more.

Ready?

 


And before we dive in, I highly recommend taking my Hollywood'preneur Quiz so you can identify your unique personality type + the visibility/publicity strategy that should go along with it!! Take the quiz here.

 

1. Celebrate The Win!!

 

You've been steadily submitting over the past week, so you should have heard back from one or two features by now.

Congrats!!!

But what do you do now? The answer is to promote it everywhere!

Here are some ideas:

  • Your email list
  • Instagram
  • Instagram Stories
  • LinkedIn
  • Facebook Page
  • Facebook Profile
  • Facebook Group
  • Twitter

...

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Tips For Launching Your Publicity Plan

pr publicity visibility May 12, 2020
 

Want to know the second batch of tips to start taking action with your publicity plan?

In this post, I'll continue with even more publicity tips to help you succeed {and ones no one else is doing!}.

These are my secret strategies that have gotten me booked on EOFire, Good Morning La La Land, TEDx, Huffington Post, Buzzfeed, Medium + so much more.

Ready?

 


And before we dive in, I highly recommend taking my Hollywood'preneur Quiz so you can identify your unique personality type + the visibility/publicity strategy that should go along with it!! Take the quiz here.

 

1. Research The Features 

 

It’s easy to list your dream features, but actually doing the research? Much harder. 

It's time to set yourself apart by putting the work in.

The good news? So few do it that it becomes even easier to land it!

I want you to take the list of features you did last week {with tips 1-5} + start finding contact...

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