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THE VISIBILITY BLOG

Getting seen, featured + on stage.

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HOW TO ORGANIZE YOUR MEMBERSHIP FOR LEARNING + ENGAGEMENT

kajabi membership Nov 07, 2019

In this blog, I'm going to walk you through how to organize your membership for better learning and engagement.

I'll also show you how the layout I use with my favorite software, Kajabi, makes it ridiculously easy and hands free to maintain.

HOW IT STARTED

When I first started with my membership, I had no clue what I was doing.

I released content weekly, did livestreams once per week and pretty much let the chips fall where they may.

IT WAS A DISASTER.

I always felt frantic, my engagement kept dropping and I was spending more and more time trying to plug holes in a dam that was about to burst.

When one January I woke up to 10 members cancelling, I knew I'd had enough.

And, when I assessed the damage, I knew it stemmed from listening to too many other voices of other membership leaders. Trying to do things the way they did - thinking if would lead to the same success.

So, after hunkering down and building things 100% based on what I felt would be best for my students, I'm happy...

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HOW TO GIVE A GREAT PITCH TO BOOK ANY PODCAST

podcast Oct 11, 2019

 

Want to know how to give an amazing pitch that won't get ignored and will actually give you a huge chance of booking it?

In this blog, I'm so excited to share with you the formula that has helped me book podcast after podcast, including John Lee Dumas' "Entrepreneur On Fire"!

I can't wait!

 


 

And before we dive in, you should grab my free template where I'll walk you through my Perfect Podcast Pitch Template to help you book any podcast!

 


 

How To Never EVER Book Any Podcast...

 
I get about 5 podcast pitches a week in my inbox of entrepreneurs {or their agents} trying to get them on my show, "The Visible Entrepeneur".
 
I actually got one this morning. And I'm going to show it to you not because of trying to embarrass anyone at all, but because this is the best way for you to learn. 
 
So this one is from Jordan's podcast agent, pitching her for my show.
 
I want you to study it for a few minutes to see what the...
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THE POWER OF COLOR PSYCHOLOGY: Choosing A Signature Brand Color That Attracts Your Ideal Client Subconsciously

branding color psychology Sep 23, 2019

Is your brand color your favorite color?

Don’t worry, you’re not the only one! It’s a completely natural gut-reaction to surround your online identity with the color you like the most.

The problem? Our audience gets confused.

They have no clue what we’re trying to communicate and, even though they can’t quite put their finger on it - they feel a bit off about us and move on. 

This is the worst-case scenario.

After all the hundreds of hours of incredibly hard work on your site, content, social media copy and offers, the thing of nightmares is having our ideal client walk away {or click away} with an indifferent shrug.

But what if there was a way to grab your audience’s attention and sidestep the normal week, month or year it takes to normally convert them into a customer just from your brand color choice?

It seems crazy, but that’s exactly what I’m going to show you in this article. 

In today’s post, you’re going...

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The Number One Mindset Change You Need to Get Over Your Live Video Fear

livestreaming Sep 16, 2019

 

Want to know the number one mindset change you need to get over your live video fear so you can start livestreaming with confidence?

In this post, I'll share how I've overcome this huge fear with a simple switch of my thoughts.

Ready?

 


 

Understand That You Are Wounded

 
Don't worry, this is not a unique truth. We all have wounds.
 
Whether you were bullied in second grade or had a very oppressive boss, we all have incurred wounds throughout our lifetime.
 
We were told that we were not enough.
 
Too fat, too small, too geeky, too tom-boyish, too outgoing, too shy...the list goes on and on of why we are inadequate.
 
I'd even venture to say that our biggest wounds come before the age of 6 when we're in something called "Theta State". That means we're in a receptive state of taking in the world around us...before growing the necessary hormones and chemicals to differentiate good from bad.
 
So, if you get hit with a...
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How to Get Confident + Do Video for Your Online Business

video Sep 04, 2019

Want to know how to get more confident onscreen so you can inject video strategy into your business and make sure you're connecting/building your audience? 

In this post, I'll share how I've built on-camera confidence to use video in all aspects of my biz to build audience trust!

This has also led to me leading The Comfy on Camera Challenge in my community, The Visible Entrepreneur, to help hundreds of other entrepreneurs build these skills too!

Ready?


 

Why You Cringe Every Time You Get On Camera

 
 
You'll hear a lot of experts teaching to "just do it". Then, 6 months later, you've only gone live once {which you later deleted} -- or that video you wanted for your website is still haunting your to-do list.
 
It feels impossible. And you're not even sure why - except that being on camera makes you feel physically uncomfortable. To the point of NEVER doing it.
 
The truth of why this is so hard for you isn't because you need to throw...
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THE RIDICULOUSLY EASY WAY TO LAUNCH YOUR MEMBERSHIP SITE {without any stress or overwhelm}

Uncategorized Jul 26, 2019

 

Ready to finally launch that membership site you've been thinking about for over a year?

In this post, I'll share what I did to make it stress-free, hands-free but extremely powerful.

Let's get to it!

 


 

 #1 Build A 90 Day Runway

 
I would say about 75% of humans fall into the actor/writer personality type {learn more from my Hollywood'preneur Quiz here}. And that means they love getting downloads of inspiration...
 
And acting instantly!
 
It's vital to give yourself the time + space needed to inject every strategy you can into your launch.
 
Because launching to crickets can be a huge heartache.
 
If you can sit down with your calendar + plan out 3 months worth of content, social media posts, livestreams + emails, you have a much greater chance of getting people's attention.
 
  • You'll be depositing into that metaphorical online piggy bank before asking for a withdrawal {aka sale}
  • It will give the FB algorithm...
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5 BASIC STEPS TO BUILDING A SUCCESSFUL FUNNEL THAT SELLS

sales funnel Feb 19, 2019

 

Want to know the 6 steps to running a successful online funnel that sells so you can run things more on autopilot + make sure you're delivering 100% value 100% of the time?

In this post, I'll share how I've built out mine.

Where I'm getting tagged in posts daily thanking me for the value I provide.

Ready?

 


 

New around here? I also have the following blogs to help you crush your online + on stage visibility strategy:

 

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HOW ENTREPRENEURS CAN USE THEIR BRAND COLORS TO ATTRACT SUBSCRIBERS + SALES

brand color psychology Feb 19, 2019

 

Want to know how I was able to use my Brand Colors to attract subscribers + sales pretty effortlessly?

In this post, I'll share the biggest secret in our industry.

The power of color.

 


 

And to put a cherry on top, you should take my free color quiz where we'll discover your perfect brand color!

 


 

 #1 Discover Your Signature Brand Color

 
 
It still blows me away - even speaking on stages in front of hundreds of established entrepreneurs...how little they've thought about the intention behind their brand color.
 
Because, remember, your brand color has zero to do with you.
 
It's all about support your client/audience with their biggest struggle + need.
 
A few months after speaking at Kamila Gornia's Heart Behind Hustle Event, I saw two attendees take my message to heart + totally rebrand.
 
Tiffani Purdy chose yellow to help her clients see themselves successfully in the future + wake up...
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