HOW TO PIVOT FROM PUBLIC SPEAKING TO PODCAST GUESTING
Apr 08, 2020Want to know the pivot your public speaking career to podcast guesting so you can keep growing your visibility + publicity even if you're stuck at home?
In this post, I'll share exactly how to do it.
Ready?
Before we dive in, you may want to grab my Podcast Pitch Template so you can get started getting booked! Do that here.
1. Know The Stats
- There are over 850,000 active podcasts
- Over 30 million podcast episodes to listen to
- Over 1/2 of US consumers listen to podcasts
- 32% of Americans listen monthly
- 1/2 are more likely to buy from a brand after hearing their show or an advertisement of their company on a podcast
- Ad revenues for podcast advertising have skyrocketed since 2015
- 80% of Americans spend over 7 hours a week listening to podcasts
- 50% of all US homes are podcast fans
- That means 60 million US homes listen to podcasts
- 32% of monthly listeers earn over $75,000 a year
- The rest earn anywhere from $100-250,000 a year
- 58% South Korea are podcast listeners
- 40% Spain are podcast listeners
- 33% USA are podcast listeners
- 36% Sweden are podcast listeners
- 33% Australia are podcast listeners
- 30% Italy are podcast listeners
*sources are Podcast Insights, Statistica, Neilson
See?
Podcast guesting equals a huge audience base - bigger than any stage you could possibly book.
Which means a huge potential increase of subscribers and customers.
2. The Biggest Benefits
I really want to talk about the second benefit, which I think is the best one - relationships.
3. Do The Research
Have I convinced you?
I sure hope so. I'd love to book you on a show THIS WEEK!
But what are the first steps?
#1 is definitely doing the research.
You never want to pitch blind.
And what I mean by that is - you need to research the shows you're submitting to.
Gather some intel.
What niche are they in?
Who is their target audience?
What topics have already been covered?
This will give you an advantage when you actually do send in your pitch - the host will appreciate your research.If you need more help with your pitch, check out my recent blog all about it here.
And yes! Our agency does do this entire process for you {including your press page!}. Book a call with us here.
4. Remember It Has Nothing To Do With YOU
To recap, podcast guesting is a great option to pivot to if the door to public speaking has been slammed shut recently.
If you want to get on podcast sooner, I suggest you pin this so you can reference it later, then go grab my Podcast Pitch Template.
If you want to learn how to do this process yourself, you can learn the exact steps to take inside of my monthly membership, The Visibility Lounge.
Or if you want to hire this out, feel free to book a call with my agency!
Comment below: What piece of advice are you going to execute today? I'd love to know!
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