TEDx is one of those giant benchmarks in an entrepreneur's career. And it can be a huge catalyst to help you become an actual public speaker.
BUT HERE'S THE THING...you have to be ready.
I don't mean that it's been on your vision board so just go for it. There are four large steps that you need to have accomplished before you're ready to start submitting {otherwise there's really no point}.
Let's see if you pass the test!
Ready?
#1. When You Know Exactly What You Offer
A lot of entrepreneurs think that because they want something in the visibility/publicity realm, they should just get it. I'm sure you've seen this a lot on social feeds!
But a certain level of maturity and experience is needed to be able to get on stage at TEDx. And a huge part of that is knowing exactly what you offer.
Whether it's a product, worldview, transformation or discovery - you have to be specific in your wisdom.
You have to have something tangible to offer the world.
For me, it was a new way to look at color psychology where they could inject it into their daily lives with what they chose to wear.
Remember, TEDx is all about the spreading of ideas...NOT just self-expression.
#2. When You're On The Wisdom Side Of Your Trial, Not In The Middle.
Sometimes, we can air our dirty laundry when we're not quite past the drama.
And if you're going to be more story-driven with TEDx, you have to leave the drama at the door.
It's important to have learned the lesson before sharing. So, if you're still in the middle, it may be a good idea to unplug for a little while longer before sharing with a public speaking platform.
We want to have emotions while we speak, but not be highly emotional. This can lead to forgetting words and disconnecting with our audience.
We feel, but we don't distract.
Remember, TEDx wants to know what you've learned, not every detail of what happened.
#3. When You've Done Enough Research To Be The Expert.
If you're teaching a concept, it's important to study it.
Even if you have a radical idea that hasn't been adapted by society yet - it's important to do the research to help the audience see proof.
Take Joe Dispenza for example. His combination of genetics, neuroscience, etc. is pretty radical to the medical community. But, his dozens of years with thousands of brain scans proves his thesis - that the body can heal itself.
For my speech, I was able to reference color studies in the early 1940's that proved the body had a physical response to color.
I also focused on the scientifically proven 7 primary colors in the light spectrum, so when I had a disgruntled audience member confront me at break on leaving out the color magenta...I was able to remind him that magenta wasn't classified as a primary color as it was not visible during both day and night.
TEDx loves data, stats and proof - so take as much time as you need to build it.
#4. When You Have The Time + Effort To Spend 2-4 Hours A Week Submitting.
TEDx rarely "just happens". I've heard of one friend who was asked to do it without applying...out of hundreds.
So for those of us non-unicorns, know that it takes a bit of time to book a TEDx talk.
Setting aside 2-4 hours a week to assemble your pitch, film video clips and send in your submissions will highly increase your chances of booking.
And the key is to NOT let yourself get discouraged. For me, it took about 30-40 submissions to book my first talk.
So give yourself time, space and patience.
If you want to get on stage sooner, I suggest you pin this so you can reference it later, then jump into my Applause Academy Program so I can teach you how to book TEDx!!
These are the four top reasons you are ready {or not!} to give a TEDx talk.
And, now that I've told you, I'm sure you either feel 100% yes or 100% no! Don't worry, this is a process that takes time -- so don't beat yourself up if you've made these mistakes.