Must-Haves For Your Visibility Message in Marketing

belief statement hero story messaging mission statement Jun 14, 2021
Message Marketing


This week, we're going to take a deep-dive into messaging! 

{especially since I just released this revamped in my Visibility Lounge® Program!} 

Remember, visibility is what you're doing online to grow your traffic, subscribers + revenue.

So, a huge part of that is the message you're sharing online daily.

In this post, I'll break down the pieces of messaging I think are MUST-HAVES.



P.S. If you'd like a free training that will help you utilize all my most-loved tools, enroll for free here!




This is the one sentence explainer of who you are, what you do, how you help + the results you get for your customers.

Usually, people make these extremely vague + it's crazy boring.

Remember, this sentence will be used EVERYWHERE. Your profile, your press page, your introduction, your website, interviews...

It's so important to get this nailed because it will attract people to you.



It's time to share your true beliefs with your audience.

This is what will make you stand out.

What do you believe?

Where do you want to help the world?

Maybe you have a burden to plant 1 million trees in your lifetime - that's amazing!

And sharing that will attract your ideal clients to you who have similar passions.

Put it everywhere so we can see!



The customer is the hero of our story, right?

Donald Miller confirms that.

 They need to identify with our story - as if it was theirs.

So, when you're sharing your hero story, do it specifically to what you're being asked about.

Use the pieces of your past that they will have experienced themselves + then share your transformation in a way that makes them know it's possible for them too.



These are crucial. I do teach that step by step in my program because back in 2016, no one even knew what they were!

Now, more + more people are making them because it gives their audiences a screenshot of who you are to make a quicker buying decision.

A brand video is one of the best tools you can put in your website + press page.

Everyone - even you - should have a brand video!



I started teaching this because my students were feeling confused doing too many things at once.

So, sit down with a sheet of paper + figure out your customer ascension path.

Do you have an opt in?

A low cost offer?

A medium cost offer?

A high cost offer?

Lay it all out so that it all fits together. Have each piece fit into the next.

That way, all you have to worry about is the first thing. Getting them into the opt in.

The rest will take care of itself with upsells!

And, if the sales or opt ins aren't coming through, you can tweak until you see the conversions grow.


I know this is a lot of information! But I want to keep you updated on my journey with the Visibility Lounge® program as I build it so you at least have some of the intel to get to work with your visibility plan.

Figure out a time every week that you can add these pieces to getting them done!

Keep me updated on your progress + you can always reach out to me with any questions!

See you next week.



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